Amy Collins

My career journey — from solutions engineering through product management to product marketing leadership.

Hack The Box
Senior Director, Product Marketing
2025 – Present
B2B SaaSCybersecurityMarketingStrategy

The Opportunity

Led product marketing for the world's largest cybersecurity upskilling platform. Built positioning, GTM, and competitive strategy.

Some Stuff I Did There

  • Repositioned enterprise platform
  • Built competitive intelligence programme
  • Launched new pricing and packaging
2 related writings
Category Leaders
Analyst Relations & Marketing Strategy Consultant
2023 – 2025
ConsultingAnalyst RelationsStrategyGTM

The Opportunity

Independent consulting on go-to-market strategy, product marketing, and analyst relations for B2B tech companies.

Some Stuff I Did There

  • GTM strategy for early-stage startups
  • Analyst relations programmes
  • Product positioning workshops
4 related writings
1E
Enterprise Software · 2020–2023
B2B SaaSEnterpriseMarketingDEX
Commercial
Marketing
Product
SVP Marketing
2022–Nov 2023
VP Product Marketing
Jun 2020–2022

The Opportunity

Returned to 1E to lead product marketing and eventually all of marketing through a major platform transition and rebrand.

Some Stuff I Did There

  • Led product marketing through rebrand
  • Promoted to SVP Marketing
  • Drove enterprise GTM strategy
Signal AI
VP Product
2018 – 2020
B2B SaaSAI / NLPMarketingStrategy

The Opportunity

Led marketing at an AI-powered media intelligence startup through Series B growth. Built brand, demand gen, and comms.

Some Stuff I Did There

  • Rebuilt brand from scratch
  • Scaled inbound pipeline 4x
  • Led comms through funding round
Brandwatch
Head of Product
2015 – 2018
B2B SaaSAnalyticsSocialData

The Opportunity

Early-stage social analytics company where I cut my teeth in B2B marketing. Brilliant team, brilliant product.

Some Stuff I Did There

  • Built early marketing function
  • Event and content strategy
  • Helped shape product positioning
1E
Enterprise Software · 2005–2013
B2B SaaSEnterpriseIT OpsDEX
Commercial
Marketing
Product
2012
VP Technology
2012–2013
2011
VP Product
2011–2012
2010
Head of Product
2010–2011
2009
Senior Product Manager
2009–2010
2008
Product Manager
2008–2009
2006
Head of Pre-Sales
2006–2008
2005
Pre-Sales Consultant
2005–2006

The Opportunity

Joined as a Pre-Sales Consultant and worked across commercial, product, and marketing over 15 years — ending up as VP Product Marketing. A proper career within a career.

Some Stuff I Did There

  • Built the SE function from scratch
  • Launched Tachyon to market
  • Led product marketing through rebrand
7 related writings
Cumbria Police
IT Operations
2003 – 2005
Public SectorIT Ops

The Opportunity

IT Operations team at Cumbria Police. Built the technical foundations that shaped everything that followed.

Some Stuff I Did There

  • IT operations and support
  • Infrastructure management
  • Technical foundations
Business Serve
Customer Success → Product Dev → IT Manager
2001 – 2003
Early CareerFoundations

The Opportunity

Started in customer success, moved into product development, then internal IT management. The progression that sparked a career in product.

Some Stuff I Did There

  • Customer success and support
  • Product development
  • Internal IT management